The ones actually making money look almost boring.
Everyone's trying to make their AI ads look more impressive. The ones that actually sell look less. If your AI ad looks like AI, it's not working hard enough.
The ones still running a year later have one thing in common: you can't tell they're AI. One video ad that works can run for a year. The question is how many ads you can afford to try before you find it.
They're sitting on the other side of one good ad. After one ad finally works, almost every client tells us the same thing: "I didn't realize it could be this easy."